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| Article marketing tips and resources |
Comments
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I like to think of it as content distribution more than anything. Deciding which articles are to be marketed for each target is a big part of the game.
Media/News outlets
Industry Blogs
Social Networks
Associations
Supplier Sites
Vertical non-competitor
No easy way here, hopefully you already know the major players in your market. Track them down, establish what types of articles are common, the general demographic and set about crafting a piece that had a high likelihood of appealing to their senses.
It could be argued that we’re now crossing into blogging terms such as ‘guest posting’ or ‘content marketing’ but ultimately we have an article and we’re using it for marketing purposes… so let’s not mess with semantics. Ok?
Now some directions to get you going….
News Media – If we were in the ‘Antique lighting’ niche we could try some things like; Interior design news Or Interior design news, submit- Play with some related market keywords and start making a list of sites to assess and short-list some for targeting. |
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